Dr. Amanda Bill is a Senior Lecturer in Industrial Design and Innovation at AUT University, where she is Programme Leader for Design and Business. Her research investigates the role of design in cultural economic processes, sometimes using strategies that are initiated in practice. For example, the 7 Lamps of Creativity project uses digital textile design to research creativity as a type of performative knowledge. Amanda also has a PhD in Sociology and Women’s Studies and applies these social science perspectives to emergent discourses in design. Currently she is leading a research project on Knowledge Work in Innovation Ecosystems, for the New Zealand Work Research Institute. This project studies how Design Thinking facilitates collaborative innovation within hybrid organizations.